Consumers' grouping of organic and conventional food products : implications for the marketing of organics
Year of publication: |
2014
|
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Authors: | Denver, Sigrid ; Christensen, Tove |
Published in: |
Journal of food products marketing. - Binghamton, NY : Food Products Pr., ISSN 1045-4446, ZDB-ID 1132941-5. - Vol. 20.2014, 4, p. 408-428
|
Subject: | organic demand | product groups | perceptions | consumer categorization | choice experiment | Nachfrage | Demand | Verbraucher | Consumers | Lebensmittel | Food | Wahrnehmung | Perception | Experiment |
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