Consumers' identities and compartmentalisation tendencies in alcohol consumption
Year of publication: |
August 2017
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Authors: | Gregory-Smith, Diana ; Manika, Danae |
Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 645971-7. - Vol. 33.2017, 11/12, p. 942-972
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Subject: | Alcohol consumption | compartmentalisation | drinking identity | integration | online alcohol tracker | Alkoholkonsum | Konsumentenverhalten | Consumer behaviour | Persönlichkeitspsychologie | Personality psychology | Großbritannien | United Kingdom |
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