Consumers' intention to purchase counterfeit sporting goods in Singapore and Taiwan
Year of publication: |
2016
|
---|---|
Authors: | Chiu, Weisheng ; Leng, Ho Keat |
Published in: |
Asia Pacific journal of marketing and logistics. - Bingley : Emerald Group Publishing Limited, ISSN 1355-5855, ZDB-ID 1174740-7. - Vol. 28.2016, 1, p. 23-36
|
Subject: | Theory of Planned Behaviour | Brand consciousness | Counterfeit | Sport apparels | Sporting goods | Singapur | Singapore | Taiwan | Konsumentenverhalten | Consumer behaviour | Produktpiraterie | Product counterfeiting | Sportmarketing | Sports marketing | Verbrauchereinstellung | Consumer attitudes | Sportartikel | Sports equipment | Sport | Sports | Sportartikelbranche | Sporting goods industry | Markenführung | Brand management |
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