Consumers' luxury value perception in the Brazilian premium beer market
Year of publication: |
2016
|
---|---|
Authors: | Thomé, Karim Marini ; Pinho, Guilherme da Mata ; Fonseca, Daiane Pereira ; Soares, Ariel Barros Pirangy |
Published in: |
International journal of wine business research : IJWBR. - Bingley : Emerald, ISSN 1751-1062, ZDB-ID 2429135-3. - Vol. 28.2016, 4, p. 369-386
|
Subject: | Surveys | Consumer behaviour | Luxury | Structural equation models | Brewing | Brasilien | Brazil | Konsumentenverhalten | Luxusgüter | Luxury goods | Brauerei | Brewery | Bier | Beer | Strukturgleichungsmodell | Structural equation model | Wahrnehmung | Perception | Marketing |
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