Consumers make different inferences and choices when product uncertainty is attributed to forgetting rather than ignorance
Year of publication: |
2020
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Authors: | Walters, Daniel J. ; Hershfield, Hal E. |
Published in: |
Journal of consumer research : JCR ; an interdisciplinary journal. - Oxford : Oxford Univ. Press, ISSN 1537-5277, ZDB-ID 2063374-9. - Vol. 47.2020, 1, p. 56-78
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Subject: | inference | consumer behavior | uncertainty | memory | choice | forgetting | Theorie | Theory | Konsumentenverhalten | Consumer behaviour | Experiment | Entscheidung unter Unsicherheit | Decision under uncertainty | Risiko | Risk |
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