Do consumers make too much effort to save on cheap items and too little to save on expensive items? experimental results and implications for business strategy
Year of publication: |
2009
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Authors: | Azar, Ofer H. |
Institutions: | Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München |
Subject: | Relative thinking | Consumer behavior | Behavioral economics |
Extent: | application/pdf |
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Series: | |
Type of publication: | Book / Working Paper |
Classification: | D03 - Behavioral Economics; Underlying Principles ; M30 - Marketing and Advertising. General ; D10 - Household Behavior and Family Economics. General ; M10 - Business Administration. General ; C91 - Laboratory, Individual Behavior |
Source: |
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Azar, Ofer H., (2005)
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