Consumers' online brand endorsements
Year of publication: |
2016
|
---|---|
Authors: | Bernritter, Stefan F. ; Verlegh, Peeter W. J. ; Smit, Edith G. |
Published in: |
Advertising in new formats and media : current research and implications for marketers. - Bingley : Emerald, ISBN 1-78560-313-2. - 2016, p. 189-209
|
Subject: | Markenführung | Brand management | Social Web | Social web | Markentreue | Brand loyalty |
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