Consumers' perception of the complexity of selected household purchase decisions
Year of publication: |
2014
|
---|---|
Authors: | Erasmus, Alet C. ; Donoghue, Suné ; Dobbelstein, Thomas |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 21.2014, 3, p. 293-305
|
Subject: | Complex purchase decisions | Consumer decision-making | Gender | Demographic influences | Complexity continuum | Konsumentenverhalten | Consumer behaviour | Kaufentscheidung | Purchase decision | Entscheidung | Decision | Komplexitätsmanagement | Complexity management | Privater Haushalt | Household | Geschlecht | Privater Konsum | Private consumption |
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