Consumers’ Perceptions and Attitudes Towards Safety Beef Consumption
This study is to determine Malay consumers’ perceptions and attitudes towards food safety with reference to beef consumption. A survey was undertaken wherein 243 respondents were interviewed via questionnaires to gather information regarding their opinion on food safety. Consumers’ perception was analyzed by using the factor analysis method. The factor loadings from the principal component factor analysis were obtained after a varimax rotation of consumers’ responses to the 18 questions relating to their views about perceptions and attitudes towards food safety. Factors are ranked in order, according to the proportion of variance explained and are labeled to reflect the latent stimuli underlying consumers’ views about food safety on beef. The analysis identifies four key factors influencing people’s opinions about the subject namely health consciousness, government involvement, consumers awareness to consume and beef safety awareness. Based on the study, it was found that the demand and consumption of beef is still high, despite the food scare incidents in the country recently. However, many Malay consumers are becoming more vigilant while buying beef by adapting a healthier diet and lifestyle. This current trend will certainly have effect on the present beef market. Hence, to ensure a better development of beef market, there is a need to formulate proper standards, policies and promotion programs for beef safety and step up the efforts of Research and Development (R&D) in improving the production technologies and food safety systems for beef
Year of publication: |
2011
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Authors: | Radam, Alias ; Abu, Mimi Liana ; Yacob, Mohd Rusli |
Publisher: |
[S.l.] : SSRN |
Description of contents: | Abstract [papers.ssrn.com] |
Saved in:
Extent: | 1 Online-Ressource |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: The IUP Journal of Marketing Management, Vol. IX, No. 4, pp. 29-55, November 2010 Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments January 27, 2011 erstellt Volltext nicht verfügbar |
Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014044123
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