Consumers' perceptions of item-level RFID use in FMCG : a balanced perspective of benefits and risks
Wesley Kukard, Lincoln Wood
| Year of publication: |
January-March 2017
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| Authors: | Kukard, Wesley ; Wood, Lincoln C. |
| Published in: |
Journal of global information management : an official publication of the Information Resources Management Association. - Hershey, Pa. : IGI Global, ISSN 1062-7375, ZDB-ID 1422307-7. - Vol. 25.2017, 1, p. 21-42
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| Subject: | Fast-Moving Consumer Goods (FMCG) | Item-Level RFID | Privacy Concerns | Technology Acceptance | Datenschutz | Data protection | RFID | Konsumentenverhalten | Consumer behaviour | Konsumgüter | Consumer goods | Konsumgüterindustrie | Consumer goods industry |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.4018/JGIM.2017010102 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011655489