Consumers' perceptions of unethical market behavior: A comparison of multiple models of the cognitive structure of unethical practices
While there is considerable theoretical and empirical research in the marketing ethics literature, a major void exists in the examination and understanding of consumers' perceptions of unethical behavior.
Authors: | Hansen, Randall Scott |
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Publisher: |
Florida State University Libraries |
Subject: | Business Administration | Marketing | Psychology | Industrial | Behavioral |
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