Consumers' preference fit and ability to express preferences in the use of online mass customization
Heekang Moon; Hyun-Hwa Lee
| Year of publication: |
2014
|
|---|---|
| Authors: | Moon, Heekang ; Lee, Hyun-hwa |
| Published in: |
Journal of research in interactive marketing : interactive marketing and computer-mediated communication. - Bingley : Emerald, ISSN 2040-7122, ZDB-ID 2551662-0. - Vol. 8.2014, 2, p. 124-143
|
| Subject: | Online marketing | Consumer behaviour | Mass customization | Interactivity | Konsumentenverhalten | Mass Customization | Beziehungsmarketing | Relationship marketing | Online-Handel | Online retailing | Online-Marketing | Internet marketing |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010387376