Consumers' preferences for ethical entertainment consumption : conceptualization, development, and validation of a scale
Year of publication: |
2023
|
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Authors: | Basu, Avirupa ; Makany, Tamas ; Mandal, Pratap Chandra ; Murti, Ashutosh Bishnu |
Published in: |
Journal of promotion management : innovations in planning and applied research. - [Erscheinungsort nicht ermittelbar] : Routledge, ISSN 1540-7594, ZDB-ID 2112907-1. - Vol. 29.2023, 8, p. 1053-1081
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Subject: | consumers' preferences | Ethical Consumption | ethicality of content | OTT entertainment | scale development | Konsumentenverhalten | Consumer behaviour | Ethik | Ethics | Freizeitwirtschaft | Leisure industries | Nachhaltiger Konsum | Sustainable consumption | Wirtschaftsethik | Economic ethics |
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