Consumers' reactions to global versus local advertising appeals: A test of culturally incongruent images in China
Year of publication: |
2015
|
---|---|
Authors: | Zhou, Lianxi ; Poon, Patrick ; Wang, Haizhong |
Published in: |
Journal of Business Research. - Elsevier, ISSN 0148-2963. - Vol. 68.2015, 3, p. 561-568
|
Publisher: |
Elsevier |
Subject: | Global consumer culture | Marketing communication | Persuasion knowledge | China |
-
Zhou, Lianxi, (2015)
-
Cleveland, Mark, (2023)
-
Little Emperors in the UK: Acculturation and food over time
Cappellini, Benedetta, (2013)
- More ...
-
Zhou, Lianxi, (2015)
-
Implementation of service-learning in business education : issues and challenges
Poon, Patrick, (2011)
-
Susceptibility to global consumer culture : a three-dimensional scale
Zhou, Lianxi, (2008)
- More ...