Consumers' repurchase intention towards a mobile phone brand in Qatar : an exploratory study utilizing theory of reasoned action framework
Emad Naji Isaid; Mohd. Nishat Faisal
| Year of publication: |
2015
|
|---|---|
| Authors: | Isaid, Emad Naji ; Faisal, Mohd. Nishat |
| Published in: |
Global business review. - New Delhi [u.a.] : Sage, ISSN 0972-1509, ZDB-ID 2004354-5. - Vol. 16.2015, 4, p. 594-608
|
| Subject: | Mobile phone | consumer behaviour | theory of reasoned action (TRA) | Konsumentenverhalten | Consumer behaviour | Mobiltelefon | Verbrauchereinstellung | Consumer attitudes | Mobilkommunikation | Mobile communications |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011409484