Consumers' response to commercials : when the energy level in the commercial conflicts with the media context
Nancy M. Puccinelli, Keith Wilcox, & Dhruv Grewal
| Year of publication: |
2015
|
|---|---|
| Authors: | Puccinelli, Nancy M. ; Wilcox, Keith ; Grewal, Dhruv |
| Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 79.2015, 2, p. 1-18
|
| Subject: | advertising | media | services | emotion | digital/internet/interactive marketing | Werbung | Advertising | Werbewirkung | Advertising effects | Mediensektor | Media industries | Konsumentenverhalten | Consumer behaviour | Emotion | Fernsehwerbung | Television advertising |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010507913