Consumers' response to weak unique selling propositions : implications for optimal product recommendation strategy
Fabio Caldieraro, Marcus Cunha Jr.
| Year of publication: |
2022
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|---|---|
| Authors: | Caldieraro, Fabio ; Cunha, Marcus |
| Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 622691-7. - Vol. 39.2022, 3, p. 724-744
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| Subject: | Advertising | Information disclosure | Information provision | Product recommendations | Unique selling proposition |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ijresmar.2021.11.003 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013399600