Consumers' responses on the emergence of influencer marketing in Greek market place
Dimitrios Theocharis, Eugenia Papaioannou
| Year of publication: |
2020
|
|---|---|
| Authors: | Theocharis, Dimitrios ; Papaioannou, Eugenia |
| Published in: |
International journal of technology marketing : IJTMkt. - Olney, Bucks : Inderscience Enterprises, ISSN 1741-8798, ZDB-ID 2421416-4. - Vol. 14.2020, 3, p. 283-304
|
| Subject: | social media | influencers | influencers marketing | Deregulierung | Deregulation | Social Web | Social web | Griechenland | Greece | Online-Marketing | Internet marketing | Konsumentenverhalten | Consumer behaviour |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJTMKT.2020.111543 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012534220