Consumers' responses to corporate normalised misconduct during an industry-wide crisis : an investigation in the Chinese dairy industry
Year of publication: |
2023
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Authors: | Chen, Shijiao ; Gao, Hongzhi ; Zhang, Jing A. |
Published in: |
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC). - [London] : Sage Publishing, ISSN 1839-3349, ZDB-ID 2211477-4. - Vol. 31.2023, 2, p. 152-163
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Subject: | consumer psychological process | corporate misconduct | industry-wide crisis | institutions | legitimacy judgement | Konsumentenverhalten | Consumer behaviour | China | Milchverarbeitung | Dairy industry | Legitimität | Legitimacy |
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