Consumers spoilt for choice: innovation adoption and choice strategies as a function of assortment composition and consumer personality
submitted by Svenja Schmidt
| Year of publication: |
2010
|
|---|---|
| Authors: | Schmidt, Svenja |
| Publisher: |
Dortmund : Zeitdruck |
| Subject: | Konsumentenverhalten | Consumer behaviour | Sortiment | Retail assortment | Innovationsdiffusion | Innovation diffusion | Marktwirtschaft | Konsumgüterindustrie | Verbraucherverhalten |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XVII, 209 S. Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis |
| Language: | English |
| Thesis: | Zugl.: St. Gallen, Univ., Diss., 2010 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008936672