Consumers telling consumption stories: Word-of-mouth and retrospective evaluations
Year of publication: |
2014
|
---|---|
Authors: | Cowley, Elizabeth |
Published in: |
Journal of Business Research. - Elsevier, ISSN 0148-2963. - Vol. 67.2014, 7, p. 1522-1529
|
Publisher: |
Elsevier |
Subject: | Retrospective evaluations | Word-of-mouth | Consumer choice | Preferences | Memory | Conversational norms |
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Consumers telling consumption stories : word-of-mouth and retrospective evaluations
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