Consumers' use of augmented reality apps : prevalence, user characteristics, and gratifications
Year of publication: |
2022
|
---|---|
Authors: | Smink, Anne R. ; Reijmersdal, Eva A. van ; Noort, Guda van |
Published in: |
Journal of advertising. - [Abingdon] : Routledge Taylor & Francis Group, ISSN 1557-7805, ZDB-ID 2067343-7. - Vol. 51.2022, 1, p. 85-94
|
Subject: | Konsumentenverhalten | Consumer behaviour | Anwendungssoftware | Application software | Virtuelle Realität | Virtual reality |
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