Consumers' use of brands to reflect their actual and ideal selves on Facebook
Year of publication: |
2012
|
---|---|
Authors: | Hollenbeck, Candice R. ; Kaikati, Andrew M. |
Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 622691-7. - Vol. 29.2012, 4, p. 395-405
|
Subject: | Konsumentenverhalten | Consumer behaviour | Persönlichkeitspsychologie | Personality psychology | Social Web | Social web | Soziale Beziehungen | Social relations | Markenartikel | Brand | Markenführung | Brand management |
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