Consumers' utilization of reference prices : the moderating role of involvement
Year of publication: |
2012
|
---|---|
Authors: | Chandrashekaran, Rajesh |
Published in: |
The journal of product & brand management. - Bradford : Emerald, ISSN 1061-0421, ZDB-ID 1216417-3. - Vol. 21.2012, 1, p. 53-60
|
Subject: | Konsumentenverhalten | Consumer behaviour | Preismanagement | Pricing strategy | Arzneimittel | Pharmaceuticals |
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