Consumers value effort over ease when caring for close others
Year of publication: |
2022
|
---|---|
Authors: | Garcia-Rada, Ximena ; Steffel, Mary ; Williams, Elanor F. ; Norton, Michael I. |
Published in: |
Journal of consumer research : JCR ; an interdisciplinary journal. - Oxford : Oxford Univ. Press, ISSN 1537-5277, ZDB-ID 2063374-9. - Vol. 48.2022, 6, p. 970-990
|
Subject: | effort | caregiving | close relationships | symbolic meaning | signaling |
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