Consumers' variety seeking tendency with respect to foods : measurement and managerial implications
Year of publication: |
1992
|
---|---|
Authors: | Trijp, Hans van |
Other Persons: | Steenkamp, Jan-Benedict E. M. (contributor) |
Published in: |
European review of agricultural economics : ERAE. - Oxford : Univ. Press, ISSN 0165-1587, ZDB-ID 186964-4. - Vol. 19.1992, 2, p. 181-195
|
Subject: | Konsumentenverhalten | Consumer behaviour | Lebensmittelmarkt | Food market | Theorie | Theory |
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