Consuming beyond means : debt trap of conspicuous consumption in an emerging economy
Year of publication: |
2021
|
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Authors: | Jaikumar, Saravana ; Sharma, Yukti |
Published in: |
Journal of marketing theory and practice : JMTP. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1944-7175, ZDB-ID 2070142-1. - Vol. 29.2021, 2, p. 233-249
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Subject: | Nachfrageinterdependenz | Interdependent preferences | Privater Konsum | Private consumption | Private Verschuldung | Private debt | Schwellenländer | Emerging economies | Indien | India |
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