Consuming extreme sports : psychological drivers and consumer behaviours of extreme athletes

by Francesco Raggiotto

1. Introduction -- 2. The Extreme Sports Phenomenon: Dust to Glory -- 3. Psychological Perspectives On Extreme Sport Participants -- 4. Live (and Spend?) to Tell. An Investigation of Drivers of Consumer Upgrading in Extreme Sports -- 5. Thrill Me! Advertising Effectiveness in Extreme vs Traditional Sports -- 6. The Heat is (Always) On? Extreme Personalities and Extreme Sporting Event Revisit Intentions -- 7. Conclusion.

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Year of publication:	[2020]
Authors:	Raggiotto, Francesco
Publisher:	Cham : Springer International Publishing 2020.: Cham : Imprint: Palgrave Pivot
Subject:	Sportler \| Athletes \| Konsumentenverhalten \| Consumer behaviour \| Persönlichkeitspsychologie \| Personality psychology

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Extent:	1 Online-Ressource (IX, 126 p. 3 illus.)
Series:	Springer eBook Collection
Type of publication:	Book / Working Paper
Language:	English
ISBN:	978-3-030-40127-6 ; 978-3-030-40126-9 ; 978-3-030-40128-3 ; 978-3-030-40129-0
Other identifiers:	10.1007/978-3-030-40127-6 [DOI]
Classification:	Sportsoziologie, Sportpsychologie
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10012399274