Consumption among Brazilian women and the role of persuation : an analysis of hedonic/utilitarian values in a materialistic scenario
Year of publication: |
2013
|
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Authors: | Ladeira, Wagner Junior ; Lubeck, Rafael Mendes ; Araujo, Clecio Falcao |
Published in: |
Journal of management and strategy : JMS. - Toronto : Sciedu Pr., ISSN 1923-3965, ZDB-ID 2621714-4. - Vol. 4.2013, 2, p. 26-33
|
Subject: | persuasion | materialistic consumption | hedonic and utilitarian attributes | Brasilien | Brazil | Konsumentenverhalten | Consumer behaviour | Utilitarismus | Utilitarianism | Materialismus | Materialism | Privater Konsum | Private consumption |
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