Consumption-based cross-brand learning : are private labels really private?
Maciej Szymanowski and Els Gijsbrechts
| Year of publication: |
2012
|
|---|---|
| Authors: | Szymanowski, Maciej ; Gijsbrechts, Els |
| Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 49.2012, 2, p. 231-246
|
| Subject: | Handelsmarke | Store brand | Markenführung | Brand management | Lernprozess | Learning process | Konsumentenverhalten | Consumer behaviour |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009524186