Consumption determinants in the National Hockey League : the influence of violence in the USA and Canada
Year of publication: |
2023
|
---|---|
Authors: | Traugutt, Alexander ; Greenhalgh, Gregory P. ; Goebert, Chad ; Broda, Michael D. ; Havard, Cody T. |
Published in: |
International journal of sport management and marketing : IJSMM. - Genève : Inderscience Enterprises, ISSN 1740-2808, ZDB-ID 2193548-8. - Vol. 23.2023, 1/2, p. 154-173
|
Subject: | attendance | Canada | consumer behaviour | National Hockey League | NHL | sport marketing | USA | viewership | Konsumentenverhalten | Consumer behaviour | United States | Kanada | Profisport | Professional sports | Ballsport | Ball game | Sportmarketing | Sports marketing |
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