Consumption For The Fulfillment Of Human Life

The present moment is characterized by the syntagm of „hiperconsumption society”, as we assist to an unprecedented augmentation of our desires to consume, associated with a fundamental change of values. The study analyzes, based on the vast scientific literature, the causes and the effects of this hypertrophy of consumption, based on the assumption of Oswald „Economic performance is not intrinsically interesting... Economic things matter only in so far as they make people happier.” Also, as a new paradigm on economic development is being outlined in the economic science, using „health of the living” as a fundamental value, understood as an ensemble of parameters that create the frame for what must be a normal and desired evolution, we analyzed the means that are available and can be used for the transition towards a healthy model of consumption. From the perspective of consumers’ protection, we consider that education for a healthy consumption is an appropriate answer that can generate a durable change of the present pattern towards a more generous consumption from an intergenerational point of view that can also sustain a high quality of life for the generations that coexists and succeed themselves.