Contemporaneous and delayed sales impact of location-based mobile promotions
Year of publication: |
2015
|
---|---|
Authors: | Fang, Zheng ; Gu, Bin ; Luo, Xueming ; Xu, Yunjie |
Published in: |
Information systems research : ISR. - Catonsville, MD : INFORMS, ISSN 1047-7047, ZDB-ID 1081934-4. - Vol. 26.2015, 3, p. 552-564
|
Subject: | mobile computing | mobile promotion | location-based mobile promotion | advertising | dynamic impact | randomized field experiment | Mobilkommunikation | Mobile communications | Werbewirkung | Advertising effects | Mobile Marketing | Mobile marketing | Mobile Business | Mobile business | Verkaufsförderung | Sales promotion | Online-Marketing | Internet marketing | Werbung | Advertising | Mobile Anwendung | Mobile application |
-
Effectiveness of location-based advertising and the impact of interface design
Molitor, Dominik, (2020)
-
Personalising Mobile Advertising Based on Users’ Installed Apps
Reps, Jenna, (2016)
-
Mobile advertising acceptance and use of mobile payment
Ponce, Soledad, (2021)
- More ...
-
Contemporaneous and Delayed Sales Impact of Location-Based Mobile Promotions
Fang, Zheng, (2017)
-
Tong, Siliang, (2021)
-
Self-signaling and prosocial behavior : a cause marketing mobile field experiment
Dubé, Jean-Pierre, (2015)
- More ...