Contemporary Issues in Social Media Marketing

Cover; Half Title; Title Page; Copyright Page; Dedication Page; Table of Contents; List of Figures; List of Tables; Acknowledgements; Preface; Chapter 1 Citizen relationship management by the Government of India through social media channels; Introduction; Review of the literature; Methodology; Analysis; Discussion and implications; Conclusion; References; Chapter 2 Academia goes social media, MOC, SPOC, SMOC and SSOC: The digital transformation of higher education institutions and universities; Introduction; Higher education and its key challenges.