Contemporary Marketing Communications Framework for Football Clubs
Year of publication: |
2012
|
---|---|
Authors: | Thrassou, Alkis ; Vrontis, Demetris ; Kartakoullis, Nicos L. ; Kriemadis, Thanos |
Published in: |
Journal of promotion management : JPM. - Binghamton, NY : Haworth Press, ISSN 1049-6491, ZDB-ID 13284459. - Vol. 18.2012, 3 (1.7.), p. 278-306
|
Saved in:
Saved in favorites
Similar items by person
-
Strategic marketing planning for football clubs : a value-based analysis
Vrontis, Demetris, (2014)
-
Football facility and equipment management
Kartakoullis, Nicos L., (2013)
-
Contemporary marketing communications framework for football clubs
Thrassou, Alkis, (2012)
- More ...