Contemporary marketing practice: theoretical propositions and practical implications
Year of publication: |
2004
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Authors: | Lindgreen, Adam ; Palmer, Roger ; Vanhamme, Joe͏̈lle |
Published in: |
Marketing intelligence & planning. - Bradford : Emerald, ISSN 0263-4503, ZDB-ID 832078. - Vol. 22.2004, 6, p. 673
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