Contemporary Retail Marketing in Emerging Economies : The Case of Ghana's Supermarket Chains

by David Eshun Yawson, Fred A. Yamoah

Chapter 1: Introduction to Contemporary Retail Marketing in Emerging Economies: Ghana’s Supermarket Chains -- Chapter 2: Modern Retail Marketing and Supermarket Loyalty Cards Programme -- Chapter 3: The TESCO Club Card Loyalty Programme - The Gold Standard -- Chapter 4: The Ghanaian Supermarket Industry -- Chapter 5: The Current Supermarket Chains Marketing Infrastructure in Ghana -- Chapter 6: The Next Generation of Supermarkets Marketing in Ghana -- Chapter 7: Value Capture and Beneficiary Stakeholders of the Next Generation of Supermarkets Marketing -- Chapter 8:Challenges, Paradoxes, Dilemmas and Strategies for Success of the Next Generation of Supermarkets Marketing.

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Year of publication:	2022
Authors:	Yawson, David Eshun ; Yamoah, Fred A.
Publisher:	2022.: Cham : Springer International Publishing 2022.: Cham : Imprint: Palgrave Macmillan
Subject:	customer loyalty \| contemporary marketing \| Africa \| consumer insight \| developing countries \| Ghana \| Lebensmitteleinzelhandel \| Food retailing \| Konsumentenverhalten \| Consumer behaviour \| Beziehungsmarketing \| Relationship marketing \| Marketing \| Marketingmanagement \| Marketing management \| Afrika \| Schwellenländer \| Emerging economies

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Extent:	1 Online-Ressource (XVIII, 235 p. 4 illus., 3 illus. in color.)
Series:	Palgrave Studies of Marketing in Emerging Economies Springer eBook Collection
Type of publication:	Book / Working Paper
Language:	English
ISBN:	978-3-031-11661-2 ; 978-3-031-11660-5 ; 978-3-031-11662-9 ; 978-3-031-11663-6
Other identifiers:	10.1007/978-3-031-11661-2 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10013406945