Contemporary thinking, topics and trends in international branding - Part II
| Year of publication: |
2007
|
|---|---|
| Authors: | Small, Joseann ; Melewar, T.C. |
| Published in: |
International Marketing Review. - Emerald Group Publishing Limited, ISSN 1758-6763, ZDB-ID 2032066-8. - Vol. 24.2007, 4
|
| Publisher: |
Emerald Group Publishing Limited |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | non-article |
| Language: | English |
| Other identifiers: | 10.1108/imr.2007.03624daa.001 [DOI] |
| Source: | Other ZBW resources |
Persistent link: https://www.econbiz.de/10014828061