Contemporary thoughts on corporate branding and corporate identity management
ed. by T. C. Melewar ...
| Year of publication: |
2008
|
|---|---|
| Other Persons: | Melewar, T. C. (contributor) |
| Publisher: |
Houndmills [u.a.] : Palgrave Macmillan |
| Subject: | Unternehmenskultur | Markenpolitik | Aufsatzsammlung |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XII, 230 S. : graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-0-230-54314-0 ; 0-230-54314-6 |
| Classification: | Marketing ; Unternehmensführung |
| Source: |
Persistent link: https://www.econbiz.de/10004925104