Contemporary Trends in Marketing : Problems, Processes and Prospects

edited by Aarti Saini, Justin Paul, Satyanarayana Parayitam

1. Introduction Contemporary trends in Marketing: Problems Processes and Prospects -- 2. Learning to Navigate a Changing Marketing Landscape -- 3. Future of Marketing After Disruptions and Uncertainties: Physical, Digital, or Phygital? -- 4. The Digital Drivers of Consumer Behavior: Industry 4.0, Web 3.0, and Artificial Intelligence -- 5. Rethinking nation branding in the post-pandemic, post-truth era -- 6. Intelligent Automation, Service Robots, and AI – The Service Revolution Is in Full Swing -- 7. Delivering Value Through Sustainable Marketing -- 8. #BoycottLaalSinghChaddha: Failure to Leverage Twitter.

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Year of publication:	2023
Other Persons:	Saini, Aarti (ed.) ; Paul, Justin (ed.) ; Parayitam, Satyanarayana (ed.)
Publisher:	2023.: Cham : Springer Nature Switzerland 2023.: Cham : Imprint: Palgrave Macmillan
Subject:	Marketing 5.0 \| Technology \| Innovation \| Consumer Behavior \| Customization \| Sustainability \| International Marketing \| Artificial Intelligence \| AI \| Service Marketing \| Holistic Marketing \| Marketing \| Konsumentenverhalten \| Consumer behaviour \| Künstliche Intelligenz \| Artificial intelligence \| Internationales Marketing \| International marketing \| Marketingmanagement \| Marketing management
Published items:	8 hits in ECONIS - Online Catalogue of the ZBW

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Extent:	1 Online-Ressource (XI, 149 p. 12 illus., 6 illus. in color.)
Series:	Palgrave Studies in Marketing, Organizations and Society
Type of publication:	Book / Working Paper
Type of publication (narrower categories):	Aufsatzsammlung
Language:	English
ISBN:	978-3-031-36589-8 ; 978-3-031-36588-1 ; 978-3-031-36590-4 ; 978-3-031-36591-1
Other identifiers:	10.1007/978-3-031-36589-8 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10014333805