Contemporary Wine Marketing and Supply Chain Management : A Global Perspective

by Daniel J. Flint, Paola Signori, Susan L. Golicic

Drawing on over 200 interviews and visits with winery owners, executives and managers from over 100 companies in five countries, industry experts across marketing and supply chain management examine successful marketing frameworks as they apply to growers, wineries, distributors and retailers

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Year of publication:	2016
Authors:	Flint, Daniel J.
Other Persons:	Signori, Paola (contributor) ; Golicic, Susan L. (contributor)
Publisher:	New York : Palgrave Macmillan
Subject:	Lieferkette \| Supply chain \| Wein \| Wine \| Logistik \| Logistics \| Welt \| World \| Weinbau \| Wine industry
Description of contents:	Description [swbplus.bsz-bw.de]

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Extent:	Online-Ressource (XIX, 245 p, online resource)
Series:	SpringerLink / Bücher Springer eBook Collection / Business and Management
Type of publication:	Book / Working Paper
Language:	English
ISBN:	978-1-137-49243-2 ; 978-1-349-55711-0
Other identifiers:	10.1057/9781137492432 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10012396693