Content analysis of the empirical research on IMC from 2000 to 2015
Maja S̆erić
| Year of publication: |
November 2018
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|---|---|
| Authors: | S̆erić, Maja |
| Published in: |
Journal of marketing communications. - Abingdon : Taylor & Francis, ISSN 1352-7266, ZDB-ID 1317851-9. - Vol. 24.2018, 7, p. 647-685
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| Subject: | Integrated marketing communications (IMC) | empirical research | review | content analysis | Bibliometrie | Bibliometrics | Marketingmanagement | Marketing management | Empirische Methode | Empirical method |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/13527266.2016.1184708 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011927546