Content, context and co-creation : digital challenges in destination branding with references to Portugal as a tourist destination
Year of publication: |
2015
|
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Authors: | Oliveira, Eduardo ; Panyik, Emese |
Published in: |
Journal of vacation marketing : an international journal. - London : Sage, ISSN 1356-7667, ZDB-ID 1352663-7. - Vol. 21.2015, 1, p. 53-74
|
Subject: | Co-creation | content analysis | destination branding | digital challenge | Protugal | tourism | Markenführung | Brand management | Destinationsmanagement | Destination management | Portugal | Tourismusmarketing | Tourism marketing | Tourismus | Tourism | Kundenintegration | Customer integration | Online-Marketing | Internet marketing | Tourismuswirtschaft | Tourism industry |
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