Content Contributor Management and Network Effects in a UGC Environment
Year of publication: |
2012
|
---|---|
Authors: | Zhang, Kaifu ; Evgeniou, Theodoros ; Padmanabhan, V. ; Richard, Emile |
Published in: |
Marketing Science. - Institute for Operations Research and the Management Sciences - INFORMS, ISSN 0732-2399. - Vol. 31.2012, 3, p. 433-447
|
Publisher: |
Institute for Operations Research and the Management Sciences - INFORMS |
Subject: | UGC | content contributors | VAR | lifetime value | acquisition | retention | C2C marketplace | network effects |
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