Content Marketing - ein Definitionsansatz : Rahmenbedingungen, relevante Akteure und Begriffsentwicklung
Manfred Uhl
| Year of publication: |
[2020]
|
|---|---|
| Authors: | Uhl, Manfred |
| Institutions: | Springer Fachmedien Wiesbaden (publisher) |
| Publisher: |
Wiesbaden : Springer Gabler |
| Subject: | Content Management | Content management | Interne Kommunikation | Internal communication | Marketing |
| Description of contents: | Table of Contents [gbv.de] ; Description [deposit.dnb.de] |
| Extent: | IX, 40 Seiten Illustrationen 21 cm x 14.8 cm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | German |
| ISBN: | 978-3-658-30062-3 ; 978-3-658-30063-0 |
| Other identifiers: | 10.1007/978-3-658-30063-0 [DOI] |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012205652