Content Marketing in der Praxis : ein Leitfaden - Strategie, Konzepte und Praxisbeispiele für B2B- und B2C-Unternehmen
Claudia Hilker
| Year of publication: |
[2017]
|
|---|---|
| Authors: | Hilker, Claudia |
| Publisher: |
Wiesbaden : Springer Gabler |
| Subject: | Online-Marketing | Internet marketing | Social Web | Social web | Content Management | Content management | Business-to-Business-Marketing | Business-to-Consumer |
| Description of contents: | Description [swbplus.bsz-bw.de] |
| Extent: | xxi, 241 Seiten Diagramme, Illustrationen |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | German |
| Notes: | Literaturangaben |
| ISBN: | 978-3-658-13882-0 ; 978-3-658-13883-7 |
| Other identifiers: | 10.1007/978-3-658-13883-7 [DOI] |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011796924