Content marketing versus product marketing : an analysis of consumer engagement in online advertising
Matt Granfield
| Year of publication: |
2016
|
|---|---|
| Authors: | Granfield, Matt |
| Published in: |
Journal of digital banking. - London : Henry Stewart Publications, ISSN 2397-060X, ZDB-ID 2886351-3. - Vol. 1.2016/2017, 2, p. 169-176
|
| Subject: | content marketing | content | online marketing | digital marketing | Online-Marketing | Internet marketing | Konsumentenverhalten | Consumer behaviour | Social Web | Social web | Content Management | Content management | Werbewirkung | Advertising effects |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011638791