Content niching of AM/FM vs. digital-only audio media in Pakistan : an empirical analysis of competitive distinctiveness in the content available on websites
Barira Bakhtawar, Faiza Latif, Paul Clemens Murschetz and Asifa Kamal
| Year of publication: |
2022
|
|---|---|
| Authors: | Bakhtawar, Barira ; Latif, Faiza ; Murschetz, Paul ; Kamal, Asifa |
| Published in: |
International journal on media management : JMM. - Philadelphia, Pa. : Routledge, Taylor & Francis Group, ISSN 1424-1250, ZDB-ID 2020935-6. - Vol. 24.2022, 4, p. 251-274
|
| Subject: | Audioprodukt | Home audio product | Digitale Medien | Digital media | Inhaltsanalyse | Content analysis | Pakistan |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/14241277.2023.2183501 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014294992