Content or community? : a digital business strategy for content providers in the social age
Gal Oestreicher-Singer and Lior Zalmanson
| Year of publication: |
2013
|
|---|---|
| Authors: | Oestreicher-Singer, Gal ; Zalmanson, Lior |
| Published in: |
Management information systems : mis quarterly. - Minneapolis, MN : Carlson School of Management, University of Minnesota, ISSN 0276-7783, ZDB-ID 405089-7. - Vol. 37.2013, 2, p. 591-616
|
| Subject: | Premium services | social media | online communities | propensity score matching | UGC | digital business strategy | ladder of participation | Social Web | Social web | Virales Marketing | Viral marketing | Electronic Commerce | E-commerce | Digitalisierung | Digitization |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009747404