Content shared between banks and users on the social ecosystem : an inductive exploratory inquiry
Year of publication: |
2020
|
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Authors: | Gandolfo, Alessandro |
Published in: |
Electronic commerce research. - Dordrecht : Springer Science Business Media B.V., ISSN 1572-9362, ZDB-ID 2038488-9. - Vol. 20.2020, 4, p. 679-712
|
Subject: | Banking industry | Content analysis | Management e-customer relationship | Social media marketing | Bank | Online-Marketing | Internet marketing | Social Web | Social web | Beziehungsmarketing | Relationship marketing |
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